On Saturday, Prime Minister Narendra Modi asked toy manufacturers to use less plastic and more eco-friendly material, as well as focus on more creativity and innovation.
Inaugurating the first India Toy Fair 2021, Modi said, We have to become Aatmanirbhar in the toy industry and appeal to the global market.
Prime Minister regrets that India’s share in USD 100 billion global toy market is very less and about 85% of toys sold in the country are imported.
“In India we need to encourage and support hand-made in India,” he said.
Prime Minister Narendra Modi also interacted with traditional toymakers Chennaptnam, Varanasi, Jaipur and encourage them to innovate and make traditional toys more eye-pleasing & attractive Keeping in view the changing taste of children.
Prime Minister Narendra Modi encouraged all toymakers to manufacture eco-friendly toys as well as to use more recyclable materials.
The Prime Minister said the government has prepared a National Toy Action Plan by involving 15 ministries with a view to make the domestic toy industry more competitive.
The initiative, he added, to make India Aatmanirbhar in the toy sector and as well as increase the presence of domestic toys in the global market.
The Indian toy industry has tradition, technology, concepts and competence, Modi said, stressing that “we can give to the world eco-friendly toys”.